Advisers shunning face-to-face warned of losing valuable female clients

Study finds the majority of wealthy women prefer face-to-face advice

Hope William-Smith
clock • 2 min read

Financial advisers that no longer offer face-to-face meetings risk cutting out affluent women as clients – a lucrative slice of the market, Quilter Cheviot has warned.

The wealth manager's latest study - conducted in July in association with YouGov - gathered opinions on financial advice from over 2,000 women with assets over £250,000. It found in person advice was still preferred by over two thirds (68%) of those aged 55 and above, while almost half (45%) of those under that age preferred a hybrid or fully online service. Quilter Cheviot said the "clear generational split" among wealth women could have been exacerbated by the need to move to online service during Covid-19 - a shift that places advisers at risk of missing out on wealthy clients shou...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

AJ Bell cuts fees across multi-asset income range

AJ Bell cuts fees across multi-asset income range

£1.5bn of inflows this year

Beth Brearley
clock 14 November 2024 • 1 min read
Tatton AM launches range of passive funds as AUM surpasses £20bn

Tatton AM launches range of passive funds as AUM surpasses £20bn

Net flows double from last year

Cristian Angeloni
clock 13 November 2024 • 1 min read
Mabel Insights adds DFM partner

Mabel Insights adds DFM partner

Additional Waverton data to be available on comparison site

Jen Frost
clock 12 November 2024 • 2 min read