Advisers called to engage better beyond initial sale of protection

"If we can't crack this, then we are categorically in trouble”

Hemma Visavadia
clock • 2 min read

Advisers must go on a journey with clients, beyond the “one hit wonder” sale, according to Mortgage Advice Bureau's Andy Walton.

Speaking during the ProtectX Live session during the Protection Review 2022 conference, the protection and propositions director spoke about the importance of regularly checking in with clients and, much like a dental appointment", proactively inform clients of appointments, rather than waiting for them to come to you. "The dentist books you in because they are telling you there are needs that you have got with your teeth, that even though we have done our job to this point, it will still need looking at in the future," he said. However, Walton noted that when it comes to  protection,...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Record protection payouts must spur advisers on

Record protection payouts must spur advisers on

These aren't products that sell themselves

Ahmed Bawa
clock 01 November 2024 • 5 min read
Could a broader advice definition boost protection's reach?

Could a broader advice definition boost protection's reach?

'No one wakes up in the morning thinking about buying life insurance'

Paul Yates
clock 22 October 2024 • 4 min read
Are we talking enough about protection and succession planning?

Are we talking enough about protection and succession planning?

Why are more IHT liabilities for gifts not being protected?

Naomi Greatorex
clock 30 September 2024 • 4 min read