Royal London and Aviva the most recommended pension providers

Quilter, AJ Bell and Fidelity also among the top ten

Julia Bahr
clock • 3 min read

Royal London, Aviva and AJ Bell have topped the list of the most recommended pension providers, according to Defaqto.

The firm conducted a survey of financial advisers between August and September 2022 which measured how satisfied financial advisers are with their preferred providers and identifies where expectations are being met. It found that while Royal London and Aviva saw a reduction in support from advisers compared to the previous year, AJ Bell experienced an increase, moving it ahead of Quilter and Prudential in ranked position. Over two years, AJ Bell has leapt from seventh to third spot. As well as the most recommended provider, Royal London also tops the list of preferred providers, holdi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

First three firms complete pensions dashboards ecosystem connection

First three firms complete pensions dashboards ecosystem connection

Heywood, L&G and Pension Fusion have completed final stages required to connect

Holly Roach
clock 05 March 2025 • 3 min read
Post-Budget IHT planning: Gifting options in light of pension changes

Post-Budget IHT planning: Gifting options in light of pension changes

Withdrawals need to be spent, sheltered or gifted

Andrew Tully
clock 03 March 2025 • 4 min read
Pension transfers: Transparency vital in push to raise standards

Pension transfers: Transparency vital in push to raise standards

A glass half full for pension transfers?

Anthony Rafferty
clock 28 February 2025 • 3 min read