Financial Planning Week: 23% of adults would snub free advice

‘A significant proportion of UK adults aren’t willing to engage with advice’

Hope Coumbe
clock • 1 min read

Close to a quarter of adults in the UK would reject the offer of financial advice even if the advice were free, a study has found.

Research from AKG and Canada Life published for 2024 Financial Planning Week found 23% of adults "could not be swayed to get financial advice no matter the circumstances". The report found 11% of adults who do not receive advice cite lack of trust in financial advisers as the reason. In addition, 9% of respondents said they are "afraid of pushy sales techniques". Canada Life managing director of retirement Tom Evans said the findings demonstrate the industry has a key role to play in communicating the benefits of advice and the value it has for consumers. "Now is the time to be bol...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FOS pushes ahead with CMCs complaint fee proposals

FOS pushes ahead with CMCs complaint fee proposals

Ombudsman writes to the Financial Conduct Authority

Isabel Baxter
clock 21 November 2024 • 2 min read
More than a third of advisers have not mentioned Consumer Duty to clients

More than a third of advisers have not mentioned Consumer Duty to clients

Only about a quarter of advisers have mentioned the regulation to clients

Sahar Nazir
clock 20 November 2024 • 2 min read
ISA reform 'under review' after absence in Budget and Mansion House

ISA reform 'under review' after absence in Budget and Mansion House

There are five different types of ISAs available on the market

Cristian Angeloni
clock 20 November 2024 • 3 min read