Financial coaching vs advice: Understanding the difference

‘People still call me a financial adviser when I am a coach’

Isabel Baxter
clock • 3 min read

The term ‘financial coach’ is still relatively new to the advice industry and there remains a misunderstanding as to what it is, according to Mind Money Soul founder and podcast host Laura Ann Moore.

The financial coach and financial wellbeing speaker shared her thoughts on a recent NextGen Planners Podcast, as well as the benefits of financial coaching and understanding the emotions behind money. The difference between coaching and advising Moore explained that the main difference is that financial advice is specific and an adviser will recommend financial products for clients to utilise, whereas coaching is more focused on education and giving people the knowledge they need. "Guiding and mentoring to help people grow confidence to make certain decisions," she said. Moore ad...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Former Schroders head of UK James Rainbow joins SJP

Former Schroders head of UK James Rainbow joins SJP

Rainbow joined Schroders in 2007

Sorin Dojan
clock 31 March 2025 • 1 min read
FSCS deposit protection limit could rise to £110,000

FSCS deposit protection limit could rise to £110,000

Proposal would take effect from December 2025 if approved

Sahar Nazir
clock 31 March 2025 • 2 min read
PDG responds to FCA Pure Protection Market Study update

PDG responds to FCA Pure Protection Market Study update

Expanded terms of reference

Cameron Roberts
clock 31 March 2025 • 2 min read