Royal London retains top pension provider position in adviser vote

Mutual comes in ahead of Aviva Life & Pensions, Prudential and AJ Bell

Hope Coumbe
clock • 1 min read

Royal London continues to be the pension provider that advisers are placing the most business with, according to Defaqto.

Findings from the researcher's 2024 Pension Service Review report - published today (14 February) shows Royal London has retained its crown from 2022 and also increased its lead ahead of its competition. Aviva Life & Pensions came in as the second most popular option for adviser business in the 12 months to September 2023, with Prudential in third. Providers which had the largest increase in business with advisers in the period were Prudential, Transact, Abrdn, M&G Wealth, and Nucleus. Aegon Retirement Choices, Scottish Widows and LV= were among the providers who recorded the highe...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Industry has 'no confidence' in Rachel Reeves as chancellor

Industry has 'no confidence' in Rachel Reeves as chancellor

Named ‘worst chancellor in history’

Sahar Nazir
clock 21 January 2025 • 2 min read
Ombudsman rules against St James's Place over advice failures

Ombudsman rules against St James's Place over advice failures

SJP ordered to refund ongoing advice charges and pay compensation to client

Sahar Nazir
clock 21 January 2025 • 1 min read
Reeves to host meetings with financial services heavyweights over growth plans

Reeves to host meetings with financial services heavyweights over growth plans

First meetings in January and February

Sorin Dojan
clock 21 January 2025 • 1 min read