Wealthtime's Amira Norris: 'Don't assume you know clients' needs'

‘You have to proactively seek engagement and understand them’

Isabel Baxter
clock • 1 min read

Paraplanners and advisers should not assume that they know what their clients require and need, delegates heard.

Speaking at the Personal Finance Society's Purely Paraplanning conference today (8 May), Wealthtime head of sales and strategic partnerships Amira Norris said both paraplanners and advisers should proactively seek engagement and understand clients. "As paraplanners, advisers have needs that you should aim to meet," she said. This is important as the paraplanning community is "faced with the constant change that is happening," Norris explained. "Some are going to thrive, and some may not." Rather than viewing change as a barrier, paraplanners should instead frame it as an opportu...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Adviser tips

Interactive video: Building and nurturing strong client relationship

Interactive video: Building and nurturing strong client relationship

Personalised advice is so pivotal in building trust. But how does this work in practice?

Sarka Halas
clock 28 March 2025 • 1 min read
Interactive video: Elevate your practice

Interactive video: Elevate your practice

Building and managing an efficient practice is not just what you do, but how you do it.

Sarka Halas
clock 18 March 2025 • 1 min read
Interactive Video: Navigating today's complex financial landscape

Interactive Video: Navigating today's complex financial landscape

Advisers today navigate a challenging environment. To thrive, a modern approach to practice management is essential.

Sarka Halas
clock 24 February 2025 • 1 min read