Nearly all advisers feel unprepared for AI integration

'AI technology will become far more prevalent'

Sahar Nazir
clock • 1 min read

Almost all advisers feel unprepared for artificial intelligence (AI) integration despite believing it to be important for their business, according to Intelliflo.

The technology firm's Advice Efficiency Survey 2024 found nearly three-quarters (72%) of advisers said the integration of AI in their business is important and 95% feel unprepared due to a lack of required skillsets within their businesses. Despite this, nearly half (46%) of firms are either already using AI or have plans to incorporate it into their operations in the near future. "We're already seeing AI used in the advice process for notetaking during meetings and report writing, but that's just the start," chief executive Nick Eatock said. "AI technology will become far more pre...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

London's millionaire exodus: Advisers will 'undeniably' see wealthy clients move abroad

London's millionaire exodus: Advisers will 'undeniably' see wealthy clients move abroad

Labour's budget ‘main reason' for latest UK exits

Isabel Baxter
clock 17 April 2025 • 6 min read
UK inflation drops to 2.6% in March amid warnings of further price rises

UK inflation drops to 2.6% in March amid warnings of further price rises

Down two percentage points

Sorin Dojan
clock 16 April 2025 • 2 min read
Rewriting the rules of engagement: Innovating for the future of wealth and financial advice

Rewriting the rules of engagement: Innovating for the future of wealth and financial advice

‘Hyper-personalisation and fintech disruptors are reshaping financial advice’

Sneha Shah
clock 15 April 2025 • 3 min read