Only 6% of IFAs using artificial intelligence tools in services

This is despite nearly half viewing AI as an opportunity

Sahar Nazir
clock • 1 min read

Only 6% of IFAs are currently using any artificial intelligence (AI) tools in their services to clients, according to Opinium.

Despite this, nearly half (49%) of IFAs said they believed that AI presents an opportunity for their business. Meanwhile, nearly a third (32%) have said that AI is a risk to their business. In terms of impact, over a quarter (27%) thought AI will have a positive impact on their business, but 23% thought AI will have a negative impact on the advice industry. Opinium global head of financial services research Alexa Nightingale said: "With the use of AI tools becoming more widespread, now is a better time than ever for IFAs to start getting comfortable with how best to integrate this ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FCA: Most firms unable to meet bereavement claims performance levels

FCA: Most firms unable to meet bereavement claims performance levels

Call for improved bereavement handling times

Cameron Roberts
clock 22 November 2024 • 3 min read
ETF providers launch unlisted share classes to tackle slow MPS adoption

ETF providers launch unlisted share classes to tackle slow MPS adoption

Technological and cost barriers

Valeria Martinez
clock 22 November 2024 • 5 min read
Advisers expect regulation to limit time taken on giving advice

Advisers expect regulation to limit time taken on giving advice

Industry expects it will constrain their ability to meet demand

Isabel Baxter
clock 22 November 2024 • 2 min read