Are hapless Millennials and selfish Boomers widening the advice gap?

And just what and where is Generation X?

Isabel Baxter
clock • 2 min read

Advisers have been urged to look beyond rampant media stereotyping of victimised Millennials and villainous Boomers.

In recent research, Unbiased analysed more than 2,500 articles in mainstream personal finance media, highlighting "pervasive narratives at play" that affect behaviour and outcomes. It found that 53% of personal financial conversations in the media portrayed Baby Boomers (born 1946-1964) negatively, often as ‘selfish' or ‘greedy villains'. Meanwhile, 57% cast Millennials (1981-1996) as victims, describing them as "hapless and disadvantaged". The finance platform also highlighted that Generation X (1965-1980) appeared in just 5% of articles despite representing about 20% of the popul...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Low number of FTSE 100 female CEOs 'just not good enough' - Andrea Montague

Low number of FTSE 100 female CEOs 'just not good enough' - Andrea Montague

Senior leadership in financial services is attainable for women

Jenna Brown
clock 23 April 2025 • 3 min read
RLAM implements Sustainability Focus label across £11bn portfolio range

RLAM implements Sustainability Focus label across £11bn portfolio range

Across a mix of funds and trusts

Cristian Angeloni
clock 23 April 2025 • 1 min read
IFAs must show empathy not judgement during tough client life events

IFAs must show empathy not judgement during tough client life events

Financial implications of life events and what women need to consider

Jenna Brown
clock 23 April 2025 • 4 min read