We've been 'scared' of the word advice for too long - Octopus Money CEO

Ruth Handcock on Consumer Duty and advice/guidance review impact

Sahar Nazir
clock • 2 min read

The regulatory landscape, including the Financial Conduct Authority’s (FCA) advice guidance boundary review and Consumer Duty regulations, will continue to play a crucial role in shaping the future of financial advice, according to Ruth Handcock.

Octopus Money CEO Handcock said these regulations are in consumers' best interests despite being "really tough". "Consumer Duty raises the bar and encourages you to focus on outcomes, not inputs. Can you really argue that that's the wrong thing to do?" Handcock said. "The challenge is how we as an industry respond to that, and the more we can respond in seeing it as an opportunity to do better for customers rather than as a regulatory burden, the better the industry will be." "The FCA is absolutely thinking about the right themes. If we look back on it over a five-to-ten-year period, ...

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