Wesleyan looks to grow platform presence

Product director on a journey to ‘modernise’ With Profits Funds

Sahar Nazir
clock • 2 min read

In July 2024, Wesleyan celebrated a milestone – the third anniversary of its With Profits Fund becoming the first of its kind to be hosted on an independent platform.

Speaking to Professional Adviser, Wesleyan director of products Toby Hester said the fund, which was originally launched on Wealthtime, has since expanded its reach to Nucleus and, most recently, to Abrdn's Wrap. As per Hester, Wesleyan's With Profits Fund represents a century-old tradition revitalised for the digital age. A key focus for Wesleyan was ensuring that the With Profits Growth Fund could be easily accessed by financial advisers. Hester said advisers have always faced friction when adding such products into client portfolios, often requiring separate tools or direct communi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Zero cases of non-financial misconduct opened by FCA in two years

Zero cases of non-financial misconduct opened by FCA in two years

A Freedom of Information request has found

Cristian Angeloni
clock 22 April 2025 • 3 min read
HL co-founder Peter Hargreaves to rejoin board after £5.4bn takeover

HL co-founder Peter Hargreaves to rejoin board after £5.4bn takeover

Co-founded platform in 1981

Linus Uhlig
clock 22 April 2025 • 1 min read
London's millionaire exodus: Advisers will 'undeniably' see wealthy clients move abroad

London's millionaire exodus: Advisers will 'undeniably' see wealthy clients move abroad

Labour's budget ‘main reason' for latest UK exits

Isabel Baxter
clock 17 April 2025 • 6 min read