Wesleyan looks to grow platform presence

Product director on a journey to ‘modernise’ With Profits Funds

Sahar Nazir
clock • 2 min read

In July 2024, Wesleyan celebrated a milestone – the third anniversary of its With Profits Fund becoming the first of its kind to be hosted on an independent platform.

Speaking to Professional Adviser, Wesleyan director of products Toby Hester said the fund, which was originally launched on Wealthtime, has since expanded its reach to Nucleus and, most recently, to Abrdn's Wrap. As per Hester, Wesleyan's With Profits Fund represents a century-old tradition revitalised for the digital age. A key focus for Wesleyan was ensuring that the With Profits Growth Fund could be easily accessed by financial advisers. Hester said advisers have always faced friction when adding such products into client portfolios, often requiring separate tools or direct communi...

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