Phoenix Group scraps protection business sale plans

SunLife decision comes amid protection market 'uncertainty'

Jaskeet Briah
clock • 1 min read

Phoenix Group (Phoenix), the long-term savings and retirement provider, has announced it will discontinue the sale process of its SunLife UK protection business.

The group said this decision comes in response to the "current uncertainty" in the protection market, with a disposal at this stage unlikely to "maximise value for shareholders". Instead, the board will now focus on building on the value SunLife generates within the group. Phoenix described the business as a "valuable asset which contributes to the group's new business growth". Phoenix had announced its intention to sell the business in June 2024 following a strategic review. At the time, the group said SunLife was no longer core to the delivery of its vision of becoming the UK's l...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Shifting demographics: Post-Budget protection conversations

Shifting demographics: Post-Budget protection conversations

Emerging market for people aged 45 and upwards

Naomi Greatorex
clock 18 February 2025 • 3 min read
Supermarkets, fast cars, and protection insurance

Supermarkets, fast cars, and protection insurance

'I would argue this is a perfect example of an efficiency gap'

Paul Yates
clock 10 February 2025 • 3 min read
Protection advisers concerned about rising costs and market pressures

Protection advisers concerned about rising costs and market pressures

One-third see cost of doing business as biggest challenge

Jaskeet Briah
clock 30 January 2025 • 2 min read