PA360 North: 'Clients themselves can cause foreseeable harm'

Advisers must consider how behavioural biases might cause foreseeable harm

Isabel Baxter
clock • 2 min read

Advice firms should “proactively” consider how client’s behavioural biases might lead to their products or services to cause foreseeable harm, delegates heard.

Speaking at PA360 North today, Just development and events director Martin Lines cautioned that this can include client behavioural biases such as inertia. "We have to have critical conversations with clients about what they want to achieve," he said. He then noted that as the industry we go down the review process, advice is valuable. Lines first reflected on pension freedoms in 2015, which "allowed flexibility". He then cited the defined benefit finalised guidance and consumer vulnerability finalised guidance in 2021, Consumer Duty in 2023, the retirement income thematic review t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

'Dinosaurs go extinct': Former Progeny CTO warns platforms must evolve or die

'Dinosaurs go extinct': Former Progeny CTO warns platforms must evolve or die

Tim Thompson Rye warns advice platforms must embrace digital transformation

Sahar Nazir
clock 31 January 2025 • 2 min read
Advice firms called to 'create tech team' to fully embrace AI

Advice firms called to 'create tech team' to fully embrace AI

‘A tech team can look at the most important problems your firm needs to solve’

Sahar Nazir
clock 31 January 2025 • 2 min read
Feel Good Friday: CISI gives nearly £250,000 to financial education charities

Feel Good Friday: CISI gives nearly £250,000 to financial education charities

Providing support to Get Set Girls, RedSTART Educate, and Crosslight Advice

Professional Adviser
clock 31 January 2025 • 1 min read