Vulnerability taboos deterring clients from seeking additional adviser support

Industry needs to ‘reshape the dialogue’ around vulnerable clients

Isabel Baxter
clock • 3 min read

Taboos around vulnerability deter more than half of clients from discussing additional support needs with their financial adviser, St James’s Place (SJP) has found.

The fourth chapter of its Real Life Advice Report launching today (14 November) surveyed just under 12,000 individuals and highlighted both the role of financial advice in supporting clients identified as having characteristics of vulnerability, and the ongoing barriers and improvements the industry needs to address moving forward. As many as 2.5 million UK adults sought out financial advice in the first place because of unexpected life challenges, with 31% of those receiving ongoing financial advice citing circumstances that can increase the risk of financial vulnerability as their main...

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