Advertising regulator bans investment platform's burning banknotes ads

Wahed Invest ads appeared on Transport for London services

Jen Frost
clock • 4 min read

The Advertising Standards Authority (ASA) has banned a Halal investment platform’s adverts depicting US dollar and Euro banknotes that were on fire.

The Wahed Invest adverts had featured on Transport for London (TFL) services, including London underground tubes and buses, and had been approved by a TFL internal review. Six posters came under the advertising watchdog's scrutiny, including one that depicted two men "pointing upwards with their index fingers" and burning US dollar banknotes. Another showed a man holding an open briefcase filled with Euro and US dollar banknotes that were on fire, according to a ruling published by the ASA this morning (8 January). In some of the posters from the Financial Conduct Authority (FCA) r...

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