Aegon continues platform growth trajectory as AUA hits £115bn

Provider ‘gaining traction’ on targeting the top 500 advice firms

Isabel Baxter
clock • 2 min read

Aegon has posted an 11% increase in its assets under advice (AUA) on its adviser and workplace platform.

In its full year results for 2024 released today (20 February), the provider's workplace and adviser platforms reached £115bn AUA. Aegon said that its platforms are one of its "key areas of growth". Its total AUA stood at £220bn, up 8% from £203bn at the end of 2023. Meanwhile, Aegon doubled its workplace net flows for the full year to £3.7bn, up from £1.8bn for FY 2023. It posted an operating result of £167m. The provider also said that it is "gaining traction" with its plan to target the top 500 adviser firms, who provide around 70% of its gross flows. Speaking to Professio...

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