Warnings sounded as OpenAI launches US-based financial planning tool

UK regulatory standards ‘remain strict’

Jenna Brown
clock • 2 min read

Warnings about taking advice purely from artificial intelligence have been sounded after OpenAI launched financial planning tools in the US market.

Intelliflo CEO and co-founder Nick Eatock said the launch of ChatGPT's financial planning tool in the US shows "just how quickly public appetite for AI-driven financial guidance is growing" but warned guidance and advice were very different things. However, he warned: "AI can process information, but it can only work with what it's given. Most people simply don't know what a complete financial fact find requires. To provide comprehensive financial advice, you need to understand the nuances of their pension provisions, protection gaps, tax position, estate planning needs, or how a life ev...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Warnings sounded as OpenAI launches US-based financial planning tool

Warnings sounded as OpenAI launches US-based financial planning tool

UK regulatory standards ‘remain strict’

Jenna Brown
clock 21 May 2026 • 2 min read
Timeline unveils AI assistant for advisers

Timeline unveils AI assistant for advisers

Launches Pennee and adds third-party DFMs to platform

Isabel Baxter
clock 14 May 2026 • 2 min read
HMRC signs £175m ten-year AI and sovereign data deal

HMRC signs £175m ten-year AI and sovereign data deal

Quantexa selected by HMRC

Jenna Brown
clock 14 May 2026 • 2 min read