Dodgy headline for a blog or what? Let me explain… Before I was in marketing I did lots of things in the administration side of the business I worked in. I only moved into marketing after nine years of working in the part of the business that speaks to more IFAs in a day than any other part, the admin team.
One of my first lessons in marketing came when we decided to rebuild the pensions arm of the company I worked for at the time. Some people call it business process re-engineering, but I don’t like using big words, or people who use them, so let’s call it getting rid of the trash and only doing good things instead. My first boss in marketing was a very clever man called Brian. Brian sat me down a few weeks into the role and told me a story about a car manufacturer. Someone working on the production line one day suggested that they add one more screw into the inside panel of a door in a c...
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