Quoting the protection gap figure somehow reminds me of old films. The shock and awe shown on the faces of the characters when they are told the value of whatever the sought after treasure actually is can be almost comical, largely because it's often (for the time) an astronomical and meaningless figure.
It may seem I'm making light of the issue, but that's not my intention. I struggle to put real context onto a figure of £2.5-3trn. Especially what that figure actually means to me, and more importantly, my family. So how easily can the average man in the street, who is not immersed in the insurance industry on a day to day basis, make sense of what it means to them, let alone their families? Of course, even if we can make this figure more relevant by relating it back to their personal debts, many people still don't see the value of the cover they need. So how do we sell this need to them?...
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