Life planning - as far from selling as one can get

Whilst there is a perception financial advice is not trusted, recent research has shown that one section of the financial services industry that does enjoy a strong level of consumer trust is the independent financial advice profession. This research contrasts dramatically with what we're led to believe by certain sections of the media. The Financial Services Trust Index 2009, University of Nottingham, showed that IFAs are the most trusted financial service institution in terms of base level trust, high-level trust, trustworthiness as well as overall trust. I am increasingly optimisti...