The sham from the Pru

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Well, I don't know about you but I was utterly shocked to read that you, as advisers, don't add anything to a protection sale. No, you didn't misread that, according to recently published research from the Pru, buying protection through an adviser doesn't make it more likely that your claim will be honoured.

The Pru appears to have set out to conduct research with the sole intention of dishing dirt on the whole industry by coming up with as big a number as possible for declined claims to catch a few headlines. We all know that bad news sells and we’re no strangers to horror stories in the financial press about people who have had their claims turned down. But industry professionals also know that these cases are in the minority and that things have been changing for the better. The ABI and the industry have been working on making CI easier for consumers to understand, making the definition he...

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