TISA director general Tony Vine Lott on whether JISAs can really create a new generation of savers.
When Individual Savings Plans (ISAs) first came into being there was great consternation that they would potentially disrupt the momentum to save that had just started to gather pace under PEPs. Ten years on, ISAs have demonstrated their superiority as a simpler, more flexible and more attractive product – so good that the British public invested over £45 billion into them in the 2009/2010 tax year. It will be a while before this last tax year’s ISA contributions are totted up, but anecdotal evidence suggests that the number will be high – and some are predicting that more money may now ...
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