Chartered financial planner Shannon Currie is confused. Why do providers who successfully win business from her then do everything they can to lose it?
Let’s start with a basic fact of life: if you manufacture and distribute a product, there are three main competitive strategies open to you: price, features and service. Looking at product providers in the UK post-RDR, the situation will be as follows: with no commission available on investment products, there can be no meaningful price competition without the manufacturers eating into their margins. While great from a consumer viewpoint, this may spell trouble for some providers already struggling on the profitability front. Price competition is already an issue in the form of ETFs a...
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