The government is right to stamp out tax avoidance but, Rachael Griffin asks: is the clampdown putting people off legitimate tax planning?
The UK government in 2010 became the first in the world to set up a dedicated "nudge unit". Officially known as the Behavioural Insights Team Ltd, a ‘social purpose' company in which the Cabinet Office is the primary shareholder, the team of academics, including behavioural psychologists and economists, is tasked with finding simple and cost-effective strategies that influence consumer choices in a way the government sees as desirable. So far, the project has been behind a number of initiatives which have prompted changes in decision-making among the public. Campaigns encouraging p...
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