The charging model one IFA says will petrify advisers

The charging model one IFA says will petrify advisers

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Following last week's fixed fees versus percentage-of-assets adviser charging debate, IFA Keith Robertson argues there is a rational basis for a revolution in fees, and that it could "scare the pants" off his peers...

  Professional Adviser's great adviser charging debate uncovered a lack of clear thinking in both camps, with third party comments adding a worrying element of conflict - practitioners appear uncertain whether their profits or the clients' outcomes should be the main driver. As always, it pays to look through the clients' eyes. Think how you, as a retail client, might have felt about asset-related fees in early 2009. The only time ad valorem charging is rational (and therefore likely to be considered reasonable in principle by clients) is if the practitioner is providing genuine in...

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