Robo-advice: 'Some conversations an algorithm can never replicate'

Adviser Sheriar Bradbury believes in the future of in-person advice

clock •

Adviser Sheriar Bradbury believes in the future of in-person advice...

Amid the newspaper articles which debate whether non-adopters of robo-advice are headed for extinction, I was intrigued to read that the financial advice sector ranks close to bottom of the list of professions in which advisers are predicted to be replaced by machines. While I subscribe to the view that firms not embracing robo-advice ultimately risk losing market share, I do not believe it will fully replace skilled, professional advisers. I appreciate that tools offering automated solutions are sought by the DIY investor but, in the main, our clients are discerning and want to be chall...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Fintel names exec chair as it buys Mortgage Brain in £38m deal

Fintel names exec chair as it buys Mortgage Brain in £38m deal

Has held a stake in the mortgage technology business since 2024

Jen Frost
clock 23 October 2026 • 2 min read
AI becomes one of UK's leading 'advisers' with £47.4bn under influence

AI becomes one of UK's leading 'advisers' with £47.4bn under influence

‘AI is an incomprehensibly impactful wildcard in financial advice’

Jenna Brown
clock 22 October 2026 • 2 min read
In TikTok we trust? Just ask ChatGPT

In TikTok we trust? Just ask ChatGPT

In short, it's time to ‘get human'

Anna Plotnek
clock 22 October 2026 • 4 min read