Robo-advice: 'Some conversations an algorithm can never replicate'

Adviser Sheriar Bradbury believes in the future of in-person advice

clock

Adviser Sheriar Bradbury believes in the future of in-person advice...

Amid the newspaper articles which debate whether non-adopters of robo-advice are headed for extinction, I was intrigued to read that the financial advice sector ranks close to bottom of the list of professions in which advisers are predicted to be replaced by machines. While I subscribe to the view that firms not embracing robo-advice ultimately risk losing market share, I do not believe it will fully replace skilled, professional advisers. I appreciate that tools offering automated solutions are sought by the DIY investor but, in the main, our clients are discerning and want to be chall...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Advice firms slow new tech adoption

Advice firms slow new tech adoption

Deliberate strategic decision

Jenna Brown
clock 24 September 2026 • 2 min read
'Fool's gold' warning as more than half of consumers embrace AI for decision-making

'Fool's gold' warning as more than half of consumers embrace AI for decision-making

AI is increasingly shaping the future of financial services

Laura Miller
clock 17 September 2026 • 2 min read
Can investors with ethical considerations really avoid AI?

Can investors with ethical considerations really avoid AI?

Why it's complicated to avoid AI in investment

Ian Aylward
clock 16 September 2026 • 4 min read