Surely there is a more accurate way to describe what is emerging from this new digital age of advice delivery, argues Altus Consulting's Adam Jones...
I was at the Platforum Annual Conference a few weeks ago and, unsurprisingly, robo-advice was a recurring theme. Interestingly though, one aspect of 'robo' which stood out more than most to me, was that no one seemed very clear on what it meant. So, in my continual war on meaningless buzzwords (and yes, we do work in the right industry for that), I'd like to propose some clarity on the issue. The topic will no doubt be picked up as a key theme during 'Project Innovate' and in the output of the Financial Advice Market Review (FAMR), but as these initiatives won't be producing anything for...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes