Dave Jones explains why added value benefits on protection policies matter to clients
Imagine you're driving alone at night in a downpour. The engine splutters and gasps its last and you pull over into a lay-by. You're not mechanically minded and the conditions mean it's impossible to be making your first attempt at fixing a car. Luckily you're a member of a well-known breakdown service. So you call them up and give them your policy number and it is good news - they're putting a cheque in the post to cover the repairs. The only problem now that you're stuck miles from home - the cheque isn't of any use right now. This analogy is an accurate reflection of the life...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes