Adrian Boulding: FCA's tough comms challenges for LISA providers

Convert generic enthusiasm for saving

clock • 5 min read

The LISA may have turned out to be more challenging than expected, says Adrian Boulding, but that just makes the financial services sector's task of engaging and communicating with savers that much more important

With four months to go until the launch of the Lifetime ISA (LISA), the Financial Conduct Authority (FCA) has just published draft changes to its rulebook to cover the selling of the new product in its Consultation Paper 16-32. In this 48-page humdinger, the regulator identifies 11 potential risks that purchasers of a LISA may be exposed to. These risks fall into five key categories - complexity, contributions, investments, access and tax. The FCA intends to amend its handbook so that LISA sellers and providers must disclose these risk warnings to customers when they offer the product. ...

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