Marilyn Cole: A robo-boost for all advisers

Industry is on a learning curve

clock • 3 min read

The rise of automated advice is often portrayed as a battle between robots and humans but, asks Marilyn Cole, could it not end up helping everyone in the adviser community and wider financial services sector?

There has been a huge amount of debate surrounding automated advice - a subject often characterised as a battle between face-to-face advisers and their robo-rivals. Yet what if the spread of automated advice helped everyone in the adviser community and wider financial services sector? The market in the UK has always been diverse in terms of distribution channels - though one can certainly see the arguments for why the robo-adviser might also be seen as a unique threat to human ones. In the past, competition was represented by direct sales forces, then increasingly execution-only opera...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'It sits all over the place': The tech platform tackling the advice data issue

'It sits all over the place': The tech platform tackling the advice data issue

Afternoon was the winner of The Lang Cat’s AdviceTech Catwalk

Sophia Panayi
clock 03 July 2026 • 3 min read
The three AI trends moving client value from portfolio to relationship in wealth management

The three AI trends moving client value from portfolio to relationship in wealth management

'I'm not convinced everyone putting their use of AI front and centre understands the risks of going all-in'

Anthony Villis
clock 03 July 2026 • 5 min read
Advice professionals using AI up 46% since 2025

Advice professionals using AI up 46% since 2025

According to Dynamic Planner’s Advice 26

Sophia Panayi
clock 01 July 2026 • 2 min read