Marilyn Cole: A robo-boost for all advisers

Industry is on a learning curve

clock • 3 min read

The rise of automated advice is often portrayed as a battle between robots and humans but, asks Marilyn Cole, could it not end up helping everyone in the adviser community and wider financial services sector?

There has been a huge amount of debate surrounding automated advice - a subject often characterised as a battle between face-to-face advisers and their robo-rivals. Yet what if the spread of automated advice helped everyone in the adviser community and wider financial services sector? The market in the UK has always been diverse in terms of distribution channels - though one can certainly see the arguments for why the robo-adviser might also be seen as a unique threat to human ones. In the past, competition was represented by direct sales forces, then increasingly execution-only opera...

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