Adviser firms are businesses in every sense of the word, says Tim Sargisson, and like everything in the modern world of commerce, the key to delivering a customer value proposition is a modern, digitally-enabled practice
Last month's blog in Professional Adviser picked up on the supposed comments made by Bob Geldof about advisers and the fact the public does not trust us. Despite the opinions attributed to Bob, however, the fact is that the modern advisory practise now has more opportunities to add value to clients through excellent service and providing the highest quality of advice. In other words, it has the chance to put some ‘clear blue water' between the practices of old and a client value proposition that is truly client-centric and has the mantra of ‘delivering great customer outcomes' at its hea...
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