Graham Bentley: There is only one reason your business exists

Determining price and value

clock • 4 min read

Graham Bentley is not pulling any punches in this month's column as he addresses the question of the value advisers offer - and reminds businesses that is a judgement only their clients can make

The FCA's recent declaration of intent to focus on competition and charges has, predictably enough, raised some advisers' hackles. The ‘price of advice' has been discussed at length in the trade magazines, with most advisers taking a defensive stance in the comments columns - generally via a sentence featuring the word ‘value'. Commentators have remarked on the narrow distribution of adviser fee data. Certainly, it is remarkable that, in an industry of vastly different businesses and client profiles, the most common pricing structure is virtually identical to the pre-RDR commission rate ...

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