Peter Le Beau: Does the protection sector really want to engage the public?

A compelling story to tell

clock • 5 min read

The reason the protection sector exists - because it can provide the coping strategies nothing else can - is a story worth telling but, says Peter Le Beau, it is one not told nearly enough

The history of awareness campaigns in the protection industry is not a long or distinguished one - in fact you could say it is almost non-existent. How much that matters to people may determine whether it is ever possible to change that situation. It certainly does not seem to matter to a government that uses ‘The Resilient Society' as a passing buzz phrase but retreats further and further every year from making that aim a reality as the austerity programme takes greater hold. That is not a political point, by the way. What the government has not realised or has chosen to ignore is th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Protection: Should our finances be single or joint?

Protection: Should our finances be single or joint?

Single policies typically offer greater value and more flexibility

Kevin Carr
clock 02 December 2024 • 4 min read
Record protection payouts must spur advisers on

Record protection payouts must spur advisers on

These aren't products that sell themselves

Ahmed Bawa
clock 01 November 2024 • 5 min read
Could a broader advice definition boost protection's reach?

Could a broader advice definition boost protection's reach?

'No one wakes up in the morning thinking about buying life insurance'

Paul Yates
clock 22 October 2024 • 4 min read