Market highs are a good time to test new 'norms' so here Darius McDermott considers three common modern-day 'myths' and how you might convince clients to look beyond their comfort zone to generate superior returns
The FTSE has reached a new all-time high, we have enjoyed a nine-year-and-counting bull market in equities, and bonds have made us a nice amount of money over the past three decades. Investors - and especially those who started putting money away after the global financial crisis - could be forgiven for assuming this is the status quo. With risk now possibly higher than ever, though, there are a few new ‘norms' that need to be debunked. Especially because the more investors latch onto a particular market theme, the more dangerous agreeing with the consensus becomes. This ‘herding' behavi...
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