Marilyn Cole: Saving and investment need more advocates, fewer avocados

Don’t raise hackles … unintentionally

clock • 5 min read

Those looking to inspire the younger generations to save and invest should heed the lessons to be taken from one well-meaning but particular ill-received piece of financial advice, writes Marilyn Cole

Perhaps we should always have known that, in this strange year of 2018, pensions and avocados would become inextricably linked - and not necessarily in a good way. We have also seen what should have been a relatively benign pronouncement - "By the time you are 35, you should have twice your salary saved, say retirement experts" - come to act as a lightning rod for all sorts of millennial resentments about their lack of ready cash. The original article on US website MarketWatch was published early this year. We suspect that any financial adviser or investment or pension professional re...

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