How tech can help attract younger people to take advice

'Cashflow modelling can demonstrate the value of paid-for financial advice'

clock • 5 min read

Younger adults’ need for advice has become more acute with the Covid-19 pandemic and subsequent cost-of-living crisis, writes Nick Eatock. But how do advisers best serve the next generation?

As a male in his mid-50s, the typical financial adviser is to some extent a reflection of his most likely client demographic. According to Financial Conduct Authority data, 50% of advisers are over 50, with a third aged between 50 and 59. Just 6% are under thirty. This is similar to the picture of advised clients gleaned from the Intelliflo Advice Map of Britain: nearly half advised clients are aged over 50 and just one in twenty is under 30. Yet the factors driving people to take advice are changing. While the current older generations have enjoyed enormous housing and pension wea...

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