Nurturing trust and loyalty: The fourth pillar of Consumer Duty

Need to foresee and mitigate potential harm is paramount

clock • 4 min read

The concept of ongoing consumer support, as outlined in the fourth Consumer Duty pillar, is a testament to the holistic approach that professionals in this field must adopt to ensure the financial well-being of their clients, writes Stephen Mitchell

Within financial services, a duty is bestowed upon those who guide the financial destinies of individuals and families. This duty is encapsulated in the fourth - and final - pillar of Consumer Duty. The concept of ongoing consumer support, as outlined in this pillar, is a testament to the holistic approach that professionals in this field must adopt to ensure the financial well-being of their clients. Continuous assessment of foreseeable harm The fourth pillar underscores the paramount need to foresee and mitigate potential harm that clients may encounter. In the world of finance, n...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Consumer Duty

Filling the gaps: Taking a holistic approach under Consumer Duty

Filling the gaps: Taking a holistic approach under Consumer Duty

Gaps, Price and Value, CIP/CRP

Karl Dines
clock 02 January 2025 • 4 min read
Big 'variability' in advice firms' Consumer Duty-driven fee changes

Big 'variability' in advice firms' Consumer Duty-driven fee changes

38% have already made model switches with more likely to follow

Jen Frost
clock 11 December 2024 • 2 min read
Industry reaches Consumer Duty stalemate and calls for FCA to provide further clarity on cost disclosure reforms

Industry reaches Consumer Duty stalemate and calls for FCA to provide further clarity on cost disclosure reforms

Trusts facing partial deplatforming

Eve Maddock-Jones
clock 13 November 2024 • 10 min read