True Potential CEO: How AI is helping fill the advice gap problem

‘Our advisers are fully aligned with our view that tech is their friend’

clock • 6 min read

True Potential chief executive Daniel Harrison lifts the lid on the wealth manager’s use of artificial intelligence (AI) to show how the technology can be used to improve the user experience for clients and bridge the advice gap…

The financial advice industry is grappling with a significant challenge - an advice gap where the demand for personalised financial guidance far exceeds the supply of available and affordable advice. This gap is exacerbated by several factors, including regulatory complexities, a growing need for financial planning among the general population, and a notable decline in the number of practising financial advisers. Projections from True Potential suggest that 40% of the UK's financial advisers could retire in the next five years. With much of the UK's population already suffering from a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'At the end of the beginning': What to expect next with tokenisation

'At the end of the beginning': What to expect next with tokenisation

'Tokenisation is coming - at pace'

Alex Kerry
clock 08 April 2025 • 3 min read
Open arms or cautious welcome? Why AI in advice cannot be ignored

Open arms or cautious welcome? Why AI in advice cannot be ignored

'Putting aside the hype, AI is here to stay'

Jenny Thorpe
clock 25 March 2025 • 3 min read
'What about Maud?': When it comes to tech, don't underestimate older clients

'What about Maud?': When it comes to tech, don't underestimate older clients

Tech adoption among older people was accelerated by the pandemic

Rowan Whittington
clock 19 March 2025 • 4 min read