Protection is for life not just when clients climb the property ladder

'Protection isn’t only needed when you buy a property'

clock • 3 min read

Should protection advice be part of the mortgage journey? Maybe not, writes Naomi Greatorex

The last 12 months have been turbulent in the mortgage market. As an adviser based in London, we have seen the rises in interest rates put enormous pressure on mortgage customers' budgets and the impact of the increasing cost of a mortgage has had a huge effect on protection. I believe a key problem when advisers speak to clients about protection when it is only and specifically related to a mortgage being taken out, is that it is, therefore, not seen by the customer as a separate need, but as a secondary need. No matter how good the process or advice, this has two major impacts:...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Shifting demographics: Post-Budget protection conversations

Shifting demographics: Post-Budget protection conversations

Emerging market for people aged 45 and upwards

Naomi Greatorex
clock 18 February 2025 • 3 min read
Supermarkets, fast cars, and protection insurance

Supermarkets, fast cars, and protection insurance

'I would argue this is a perfect example of an efficiency gap'

Paul Yates
clock 10 February 2025 • 3 min read
Protection advisers concerned about rising costs and market pressures

Protection advisers concerned about rising costs and market pressures

One-third see cost of doing business as biggest challenge

Jaskeet Briah
clock 30 January 2025 • 2 min read