The power of storytelling in the 'investment-world bubble'

'Then everyone jumps into full Sherlock mode'

clock • 3 min read

Chris Justham explores the power of storytelling in light of the recent market volatility...

Storytelling is our superpower Yuval Noah Harari  I've been thinking a lot about this in the past week or so. Firstly, my daughter is worried about losing her first tooth. And frankly, it's much more helpful to say that a fairy is going to reward her, rather than to dig into human biology, ageing and dentine (although, when she asked me "But why does the tooth fairy like collecting teeth, Daddy?", I realised that a small creature that collects teeth as a hobby isn't exactly un-scary). Secondly, because recent market falls starkly highlighted our collective ability to grab on t...

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