Simon Evan-Cook looks at the 'picnic' problem through the lens of user experience...
It's PA roadshow time. My co-manager – Alex Paget - and I are looking forward to meeting PA readers up and down the country. This time we're going to be talking about your firm's user experience. Why? With the next generation of robo-advisers likely powered by dramatically improved artificial intelligence (AI), competition in adviser world is set to heat up. And in your part of the industry, like mine, the firms who provide the best experience for their users are the ones who will survive and thrive. We'll be covering a few aspects of this in our talk, but I'd like to focus on o...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
