Vigilance still the best defence against ever-sophisticated AI scammers

'These days you can't even trust what is in front of your eyes'

clock • 3 min read

Roger Brosch urges advisers and clients to remain vigilant as the sophistication of AI scammers increases...

We have seen high-profile examples of the way artificial intelligence (AI)-generated "deepfake" audio and video have been used to instigate political and social division. Sadiq Khan's voice was copied in a widely-circulated audio clip and Ukraine's president, Volodymyr Zelensky, was apparently filmed, saying Ukraine was to surrender in the war against Russia. Both these disinformation attempts were rumbled but that didn't stop them being seen by many people on social media. After writing before about the power of AI to be truly and wonderfully transformative, the flip side is, equally...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Demand for IHT advice surges as advisers turn to business relief

Demand for IHT advice surges as advisers turn to business relief

Advisers becoming ‘more proactive’ in IHT discussions

Isabel Baxter
clock 03 December 2025 • 2 min read
Advisers urged to scrutinise governance when selecting investment partners

Advisers urged to scrutinise governance when selecting investment partners

Governance conversations ‘foundational’ to delivery of ‘strong’ investment outcomes

Sahar Nazir
clock 03 December 2025 • 2 min read
Targeted support could benefit 21.5 million people

Targeted support could benefit 21.5 million people

Royal London modelling shows

Isabel Baxter
clock 03 December 2025 • 2 min read