Younger clients: No need for advisers to play 'waiting game'

'One of the challenges that advisers can face is simply connecting with younger people'

clock • 4 min read

Young people represent an opportunity in the here and now, not just in the years to come, writes Ahmed Bawa

The financial advice community has some work to do on connecting with younger clients. That's my takeaway from Schroder's annual Financial Adviser Survey for 2024, which noted that more than half of advisers (53%) have seen the average age profile of their clients increase over the past five years. What's more the typical age profile of clients generally is largely unchanged from previous editions of the survey, with two-thirds of advisers (68%) reporting clients have an average age of 51 to 64. The study also highlights why advisers may not be bringing greater numbers of young people...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Professional Adviser journalist wins Headlinemoney award

Professional Adviser journalist wins Headlinemoney award

Prestigious awards celebrate financial services journalism excellence

Professional Adviser
clock 18 July 2025 • 1 min read
PA Digital Working Lunch: Baillie Gifford on the compelling UK opportunity

PA Digital Working Lunch: Baillie Gifford on the compelling UK opportunity

Join PA and Baillie Gifford online next Wednesday

Professional Adviser
clock 18 July 2025 • 1 min read
'Will this return us to one-size-fits-all?': Industry divided over Reeves' Consumer Duty wholesale review

'Will this return us to one-size-fits-all?': Industry divided over Reeves' Consumer Duty wholesale review

Wholesale exemption would ‘adversely affect the Duty’s objectives’

Sahar Nazir
clock 17 July 2025 • 5 min read