Younger clients: No need for advisers to play 'waiting game'

'One of the challenges that advisers can face is simply connecting with younger people'

clock • 4 min read

Young people represent an opportunity in the here and now, not just in the years to come, writes Ahmed Bawa

The financial advice community has some work to do on connecting with younger clients. That's my takeaway from Schroder's annual Financial Adviser Survey for 2024, which noted that more than half of advisers (53%) have seen the average age profile of their clients increase over the past five years. What's more the typical age profile of clients generally is largely unchanged from previous editions of the survey, with two-thirds of advisers (68%) reporting clients have an average age of 51 to 64. The study also highlights why advisers may not be bringing greater numbers of young people...

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