Younger clients: No need for advisers to play 'waiting game'

'One of the challenges that advisers can face is simply connecting with younger people'

clock • 4 min read

Young people represent an opportunity in the here and now, not just in the years to come, writes Ahmed Bawa

The financial advice community has some work to do on connecting with younger clients. That's my takeaway from Schroder's annual Financial Adviser Survey for 2024, which noted that more than half of advisers (53%) have seen the average age profile of their clients increase over the past five years. What's more the typical age profile of clients generally is largely unchanged from previous editions of the survey, with two-thirds of advisers (68%) reporting clients have an average age of 51 to 64. The study also highlights why advisers may not be bringing greater numbers of young people...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Protecting the vulnerable: Why economic abuse belongs on every firm's agenda

Protecting the vulnerable: Why economic abuse belongs on every firm's agenda

'Economic abuse thrives in silence'

Alexandra Roberts
clock 07 January 2026 • 5 min read
Verso Group acquires Midlands-based Chartered financial planning firm

Verso Group acquires Midlands-based Chartered financial planning firm

Everlong Wealth Limited has a team of 12

Sahar Nazir
clock 07 January 2026 • 1 min read
Government policy tops adviser concerns as firms focus on client retention

Government policy tops adviser concerns as firms focus on client retention

According to survey by TFAS Compliance Services (TCS)

Sahar Nazir
clock 07 January 2026 • 2 min read