Striking the balance: AI and the human touch in financial services

'We should view AI as a new kind of team member'

clock • 4 min read

But how do we harness AI's efficiency without losing the human touch clients value? James Sullivan explores the issues...

Artificial intelligence (AI) is already reshaping financial services – according to a recent Bank of England survey, 75% of firms are already using AI in some capacity. But how do we harness its efficiency without losing the human touch clients value? The financial services community has historically been built on trust, collaboration and personal service, particularly in tri-party relationships between clients, IFAs and their appointed discretionary fund managers (DFMs). As AI advances, it is increasingly important for businesses to embrace technological efficiencies without replacin...

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