Striking the balance: AI and the human touch in financial services

'We should view AI as a new kind of team member'

clock • 4 min read

But how do we harness AI's efficiency without losing the human touch clients value? James Sullivan explores the issues...

Artificial intelligence (AI) is already reshaping financial services – according to a recent Bank of England survey, 75% of firms are already using AI in some capacity. But how do we harness its efficiency without losing the human touch clients value? The financial services community has historically been built on trust, collaboration and personal service, particularly in tri-party relationships between clients, IFAs and their appointed discretionary fund managers (DFMs). As AI advances, it is increasingly important for businesses to embrace technological efficiencies without replacin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Behavioural advice tech firm Moneymind Profile launches in UK

Behavioural advice tech firm Moneymind Profile launches in UK

Marks expansion for Australian enterprise

Professional Adviser
clock 23 April 2025 • 2 min read
'At the end of the beginning': What to expect next with tokenisation

'At the end of the beginning': What to expect next with tokenisation

'Tokenisation is coming - at pace'

Alex Kerry
clock 08 April 2025 • 3 min read
Open arms or cautious welcome? Why AI in advice cannot be ignored

Open arms or cautious welcome? Why AI in advice cannot be ignored

'Putting aside the hype, AI is here to stay'

Jenny Thorpe
clock 25 March 2025 • 3 min read