MAS stops all marketing and brand activity

Govt plans to make significant changes

Nicola Brittain
clock • 2 min read

The Money Advice Service (MAS) has stopped all marketing activities with immediate effect, following the government's announcement that it plans to transform the body.

In its business plan for 2016-17, released on 11 May, MAS said it had stopped all marketing and brand-building activity as well as the development of its website, freeing up £5m as a result. Of the funds £1m will be put into a transition fund supporting the MAS' abolition and creation of a new guidance body and £4m will be used to fund ‘what works' initiatives delivered through voluntary partners. These initiatives are tried and tested methods that aim to enhance financial capability among consumers. Their progress will be monitored through a ‘financial capability survey' with formal ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Treasury expected to start hunt for next FCA CEO – reports

Treasury expected to start hunt for next FCA CEO – reports

Process to begin in 2025

Sorin-Andrei Dojan
clock 11 November 2024 • 1 min read
Law, not likes: Cracking down on social media financial promotions

Law, not likes: Cracking down on social media financial promotions

‘Every individual social post or communication must comply with the rules’

Sarah Wylie and Owen McLennan
clock 28 October 2024 • 4 min read
How Labour can support investment management vibrancy

How Labour can support investment management vibrancy

The formation of a new government – now just over 100 days’ old – has brightened the spotlight on UK financial services regulation, writes IIMI CEO Dani Hristova

Dani Hristova
clock 28 October 2024 • 4 min read