Advisers disappointed by Unbiased's closure of Bluebook

Shuts down from 25 July

Hannah Godfrey
clock • 2 min read

Advisers have expressed disappointment Unbiased's Bluebook is shutting down today, saying the service helped them raise their profile and was a great tool to help small firms build a media presence.

Bluebook was a service offered by the professional services directory that connected advisers and journalists - enabling the latter to gain expert views and analysis while raising the profile of the former. An email sent from Unbiased to an adviser and seen by Professional Adviser said the service would be discontinued as of today, and that it had seen a "rapid decline in the number of journalists using the service". It blamed this decline in use on a "marked shift" in how advisers and journalists are working together, exacerbated by the increasing use of social media platforms. It...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Lord Blunkett calls for urgent action on unclaimed child trust fund accounts

Lord Blunkett calls for urgent action on unclaimed child trust fund accounts

Question asked in House of Lords

Sahar Nazir
clock 24 March 2025 • 4 min read
FCA to encourage greater investment and increase risk appetite among UK savers

FCA to encourage greater investment and increase risk appetite among UK savers

A 'rebalancing of risk'

Linus Uhlig
clock 24 March 2025 • 1 min read
'The protection industry doesn't understand advisers' – FCA review sparks debate on market gaps

'The protection industry doesn't understand advisers' – FCA review sparks debate on market gaps

Experts warn that insurers must do more to engage advisers and close the protection gap

Sahar Nazir
clock 24 March 2025 • 4 min read