SimplyBiz partners with Guardian Financial Services

Protection firm recently raised £180m

Tom Ellis
clock • 1 min read

SimplyBiz Group has signed a multi-year partnership with Guardian Financial Services, which re-entered the protection market in 2017.

The protection firm, which has been in operation since 1821, raised £180m of equity to re-establish as a challenger in the market. It joins more than 150 other life, pension, protect and mortgage providers that already have an existing distribution-enablement relationship with the financial adviser compliance and business services provider. The two firms will "collaborate to deliver relevant marketing messages and training and educational opportunities" to the IFA and wealth management firms that subscribe to SimplyBiz. "Guardian Financial Services offers a refreshing, transparent ...

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