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This month Royal Liver Assurance launched into the protection market. The move signals good news for...

This month Royal Liver Assurance launched into the protection market. The move signals good news for a sector that has seen a great deal of consolidation in recent years. For some time, it seemed the protection market was facing a potential crisis. Acquisition and mergers became an industry staple as major players like General Accident, Commercial Union and Guardian were swallowed up to create bigger and larger brands, while other key players, such as Swiss Life, pulled out of the market. However, it seems the tide is turning. The launch of Bright Grey into the protection market last yea...

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