Industry Voice: Are advisers missing an income opportunity?

Exclusive report from Flagstone explores cash opportunity

Sarka Halas
clock • 1 min read
Is the role of cash in portfolios changing?
Image:

Is the role of cash in portfolios changing?

How are advisers' views on the investment case for cash changing and what is new income opportunity in the asset class?

Investors are now holding more cash than ever as interest rates rise and the haven appeal of cash remains attractive.  

There will be significant tailwinds supporting the investment case for cash in 2023, as financial advisers and wealth managers say that cash allocation is set to grow over the next year. 

But are advisers missing out on the opportunity to generate more income for their clients?

Currently, some cash deposit platforms and providers offer rates as high as 4.51% on cash holdings. Yet around 82% of advisers' clients who are nearing retirement or already retired tend to hold around 16% to 17% of their wealth in cash - typically in a bank-led savings account.  

Cash platforms remove the increasing complexity and options around where to invest cash. They also give investors an income opportunity through access to a variety of savings accounts and - depending on the platform - exclusive and market-leading interest rates.   

Gain valuable insights into advisers' evolving perspectives on cash and discover where they can strategically capitalize on the cash opportunity in this exclusive report brought to you by Flagstone.

Don't miss out on the latest information on how advisers are navigating the changing landscape of cash investments.  

More on Investment

Private markets access for the masses is coming – get your operation in order

Private markets access for the masses is coming – get your operation in order

The merged entity carries approximately £310bn in private market assets

Ben Hammond
clock 24 February 2026 • 4 min read
Paws for thought: Understanding the power of pent-up demand in China

Paws for thought: Understanding the power of pent-up demand in China

The number of pets in China could rise to 570 million by 2029

Xin-Yao Ng
clock 24 February 2026 • 4 min read
Julius Baer International enters MPS market

Julius Baer International enters MPS market

Gareth Johnson appointed as head of MPS

Isabel Baxter
clock 24 February 2026 • 2 min read

In-depth

The adviser firms private equity wants in 2026

The adviser firms private equity wants in 2026

'People-led durability is now the premium asset in 2026'

Laura Miller
clock 16 February 2026 • 7 min read
Onshore bonds are back – but who is leading the call for their return?

Onshore bonds are back – but who is leading the call for their return?

'Innovation, as ever in financial services, starts by looking in the rear-view mirror'

clock 11 February 2026 • 5 min read
Student debt and advice: 'Strong case' for it to be given greater attention

Student debt and advice: 'Strong case' for it to be given greater attention

Overlooked but ‘shouldn’t be ignored’

Isabel Baxter
clock 09 February 2026 • 8 min read